The main concept of Celebrity Cruises is to offer almost deluxe cruises at more affordable prices (something impossible at first sight), but the company has turned this concept into winning formula throughout the past seven-eight years. The cruise line introduced a new generation of cruise ships, representing classic cruising, updated for contemporary life style. Royal Caribbean International acquired Celebrity Cruises in 1997, but Celebrity continues to operate as a separate brand. One of the good cruise lines to work for, it offers competitive salaries and fairness to it's employees.